Bright Stories Marketing
Brand Strategy marketing consulting that builds businesses through better stories
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Services

Areas of Expertise

We provide a wide range of marketing services and can customize projects to fit your needs.

 
 

Our Approach

Everything starts with a brief. We believe that we can’t deliver the best solutions unless we have a good understanding of the problem being solved. Regardless of a project’s size, we’ll be sure that we all agree on what success looks like and the parameters for the project. From there, we’ll agree on a scope and any other required terms. Then work begins!


 
 
 
 

Brand management

We have experience driving success on global and US businesses across all life stages, from startups to mega-brands in steady state. We can help you define objectives & strategies that lead to growth and ROI.

creative development

Telling your story requires translation across a variety of mediums. We can help you cultivate insights and lead through a process to deliver the best creative campaigns that motivate your target to take action.

simplifying complex stories

Most prospective buyers want to understand what they’re buying, but they’ll very rarely have as much background knowledge as you. It’s critical to translate scientific information into stories that resonate with your target.

 

Positioning

This is the foundation for all marketing efforts. Whether you need refinement to your positioning, greater marketplace understanding, or a full positioning workshop, we have programs to support your needs.

strategy & planning

Strategy without a plan to execute is a nice piece of paper. A plan to execute without a strategy is a hamster wheel. We help you create both so you can deliver against your business goals.

Digital Marketing

To be successful, businesses need to reach consumers across touchpoints and actively moving them through the funnel— in a way that engages and delights, not intrudes. We can help map the optimal touchpoints with your stories to reach your goals.

 

Market Research

Understanding your target and your marketplace plays a significant role in the success of your product or initiatives. We have experience designing & executing qualitative and quantitative research to inform your plans.

branding

Great brands build experiences that stay with their customers: Tiffany blue. The sound of Coke opening. The inside of a Target store. We can help you build or refine your brand guidelines that best tell your story.

team Training

One of the challenges for leaders today is being able to make time for training for their teams. We can customize a workshop from 2 hours to multi-day to meet all your marketing training needs.

 

Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.
— Joe Lazauskas and Shane Snow, The Storytelling Edge