Bright Stories Marketing
Brand Strategy marketing consulting that builds businesses through better stories


Passion. Experience. Results.

About Bright Stories

Bright Stories is a strategic marketing consulting firm that specializes in brand strategy & communications, digital marketing, and business planning. Built from the belief that people best connect through storytelling, and that marketing is about building a relationship with your customers, Bright Stories can help to create and execute programs that drive to your business goals and deliver ROI.


Get in touch

Finding the right person to shape your brand story can propel you to even greater growth. We’d love to understand your business and goals to see what the opportunities are to help you and your team succeed.

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Founder & CEO

Gretchen M. Holquist

Most of her life, Gretchen wanted to be a marketer. When Gretchen was young and living in Cincinnati, she found out that the CEO of P&G got a limo to take him to work, and she declared to her parents that she wanted to be CEO someday. In high school, she was lucky enough to have a business teacher suggest that she think about marketing as a career.

While attending Princeton, she studied economics. She loves the behavioral economics space because she’s fascinated about what makes people tick and why they make the decisions that they do. Gretchen believes that building great brands is about truly understanding your consumers and building your relationship with them. The greatest brands have a relationship with their customers that’s more than transactional, and know to earn that relationship continuously.

Gretchen has worked at General Mills, Johnson & Johnson, and Novartis/ GSK Consumer Health. She’s also worked in marketing consulting for 3 years. As CEO of Bright Stories, she reports that her Honda Odyssey can hold almost as many people as a limo, but she’s typically the one who drives it.



Bachelor of Arts, Economics

AltMBA4, 2016

Volunteer Experience

• Mendham Township Board of Education member
• Mendham Township ad hoc communications committee


There’s always room for a story that can transport people to another place.
— J. K. Rowling